Access Bank Plc, one of Nigeria’s leading banks has thrown up the media planning and buying portion of its marketing communication for a pitch involving a handful of media independents. Among the agencies dueling for this business are Mediacom, Media Reach OMD, Media Perspectives, Universal McCann and Maxi Media, the media arm of SO&U, the Saatchi & Saatchi agency which happens to be the incumbent on the account. |