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BRANDSARISE, Adstrat's Youth Empowerment Conference for Unilag

By Dan Oshodin

ADSTRAT BMC, one of Nigeria's leading brand management and consulting firms is set to host what has been touted as perhaps one of Nigeria's biggest youth empowerment initiatives.

Holding on Wednesday February 18, 2009 at the University of Lagos Main Auditorium, the event, according to a release from the company "is targeted at young Nigerians with the aim of exploring their hidden talents and giving them the spirit of self-confidence and self-reliance. Unlike other similar youth fora, it is verged on the essence of cutting-edge creativity and strategy which has positioned major positive and formidable brands in their respective climes world over".

Big personality brands expected to feature at the event include, Publisher of Ovation International, Chief Dele Momodu; music star, Sammie Okposo; UK based Nigerian brand scholar, Uche Nworah; entertainer, Koffi Nuel; TV host, Funmi Iyanda; and sport broadcaster, Larry Izamoje. Others include Chude Jideonwo; T Y Bello; Joshua Awesome; Rugged Man; Sound Sultan and Adstrat founder and Principal Consultant, Charles O'Tudor.

BRANDSARISE, as an initiative of ADSTRAT BMC Ltd, made its debut as a series of articles published in BusinessDay over a period of time. A compilation of these articles will be published as a book in the second quarter of the year. It addresses historical examples and approaches made by individuals, corporate and state entities at building their brands. It also provides strong insights into scientific and quintessential principles as adopted universally by various successful brands. From the social emancipation perspective, it seeks to encourage individuals to rise, because when individuals rise, the community will rise and ultimately the nation will rise.

17 February, 2009.

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