Brandwork Nigeria: Resource for Advertising, Media & Marketing Communications.

Resource for the Brand & Marketing Communication Industry in Nigeria

Home > Articles

DIRECTORY

AGENCIES
Advertising Agencies Branding/Brand Management Design/Creative Digital/Internet Direct Marketing Events/Experiential Media Independents Public Relations Firms Sponsorship Sports Marketing Trade/Channel

MEDIA
Cable/Satelite Cinema Independent Producers Magazines Newspaper Online Out of Home Radio Television

OTHERS
Audio Visual/Film Marketing Research Modelling Agencies Monitoring/Tracking Photographers Printing & Packaging Regulators/Associations Training/Education Voice Artistes

ARTICLES
The ‘Adman’ in Today’s Marketing: Middleman or Midwife? Tomi.Ogunlesi

7 Ways Digital Media has Transformed PR Deola.Kayode

Lifebouy & Dettol: Who Owns the Handwashing Market? Ikem.Okuhu

Towards Global Recognition for Nigerian Advertising. Tomi.Ogunlesi

Media Ratings: Farce or Sophistry? Femi.Sowoolu

Six Tips for Creating Powerful News Events Chima.Nwankwo

Brand Multiple Personality Disorder? Tomi.Ogunlesi

The Untapped Power of the Press Release Chima.Nwankwo

The Future of Nigeria’s Advertising Agencies. Jesse.Adeniji

Enhancing Brand Contact with Internal Branding. Tomi.Ogunlesi

One Year of Aggressive Branding Ensures Top of Mind Presence for Airtel Iris.Papathanasiou

PR 2.0: Brands and blogger relations Deola.Kayode

Your Consumer is a Cockroach Tomi.Ogunlesi

Co-creativity: Partnering Consumers for Great Ads. Tomi.Ogunlesi

Has the First Bank Brand Gone Senile? Uche.Briggs

Guarding the Brand in the Free World of Social Media. Deola.Kayode

Social Media Trends & Elections in Nigeria. Ikem.Victor

Social Media Engagement: What is GTBank Doing Right? Deola.Kayode

Brand Building Basics 101: The HiTV Saga. Jesse.Adeniji

The mad world of advertising Franklin.Ozekhome

Sports Sponsorship: The Gift and the Curse. 'Biola.Kazeem

New Paradigms in Marketing: Learnings for Brands. Tomi.Ogunlesi

Nigeria is becoming one hell of a casino! Victor.Ikem

Brands Reward Only Entertainers Azuka.Onwuka

Branding: The Bank Note as a Conceptual Model Gbenga.Adetimehin

Gloing Gloing Gone: Globacom's Battle With Identity Crisis. 'Biola.Kazeem

Soccer branding: European soccer in Nigeria Eric.Okeke

e-Merging Media: Challenges for Traditional Media in Nigeria Kenneth.Omeruo

Branding: the Power in a Name. Azuka.Onwuka

Alaba: An International Brand With a Difference. Gbenga.Adetimehin

Make Your Brand Talk Azuka.Onwuka

Why Legend May Fail Again. Ota.Ogefere

The Land is Green! 'Biola.Kazeem

How to Kill Your Customer Legally Azuka.Onwuka

Advertising: In-house Versus External Agency. Desmond.Ekeh

Branding and the Power of Colour Azuka.Onwuka

Branding: the '8' Rules. 'Biola.Kazeem

MTN and Two World Wars Azuka.Onwuka

A Requiem for Nigeria Rebranding. 'Biola.Kazeem

Exploring the Business of Marketing. Tony.Ajah

Korean Car War: Kia Versus Hyudai - Who is Lying? Azuka.Onwuka

Between Internet Brands and Brands on the Internet: Which is Yours? Kenneth.Omeruo

Brand Icons As National Icons Uche.Nworah

On Bayo Adekanmbi's Legendary Brand Theory. Jesse.Adeniji

Customer Versus Employee: Who is King? Paul.Briggs

The 5 Nigerian Legends: Lessons for Modern Brands. Bayo.Adekanmbi

e-Branding: How Facebook Can Help Your Business. Kenneth.Omeruo

Missing in Action:Brands & the Cross of Visibility 'Biola.Kazeem

Building Brand Equity With Sound. Gbenga.Adetimehin

Why Daarsat is Losing Out in the PayTV War. 'Biola.Kazeem

Enoch Adeboye: Why He Will Succeed Like Starbucks. Jesse.Adeniji

Why Nigerian Advertising Will Never Get to Cannes. Jesse.Adeniji

On Gulder, Brand Equity and Extension Olu.Akanmu

Nigeria's Search for Lion at the Cannes: 10 Keys Akin.Adesola

The Re-brand Nigeria Blitzkrieg Lolu.Akinwunmi

Starting a New Business During Recession Tony.Ajah

From Mass Media to My Media: Consumers Take Over! Dan.Oshodin

Thriving in Business During Hard Times. Tony.Ajah

Mastering the Skills of Effective E-Marketing Kenneth.Omeruo

Making Marketing Fun Tony.Ajah

Rebranding Nigeria: Myths and realities Charles.O'Tudor

Building Businesses From Web Trends Kenneth.Omeruo

The Call to Corporate Priesthood Franklin.Ozekhome

How SURE is your brand? Bayo.Adekanmbi

Managing the Emotional Aspect of Your Business Tony.Ajah

Charting New Path for Sport Marketing in Nigeria Abiodun.Shobanjo

The Naija Lady is Mad at You Franklin.Ozekhome

Before You Start a Business Tony.Ajah

Targeting Hard-To-Reach Customers Franklin.Ozekhome

Ghana's Election: A New Era of Political Branding? Dan.Oshodin

The new face of airport advertising Dan.Oshodin

Strategy drives economies Charles.O'Tudor

Beyond PR: Whats Your Point of View? Franklin.Ozekhome